What breaks today
class schedules and trainer substitutions live in someone's head, memberships and freezes are managed manually, payroll is calculated in spreadsheets, and members forget sessions.
Fitness / studios · CRM system
CRM system for a fitness club or studio
A crm system designed for the reality of a fitness club or studio, with the agreed scope. The process comes first; technology follows it.
Fitness / studiosProcessCRM systemAIResult
Niche logic
Why generic tools miss the reality of a fitness club or studio.
A proposed first release is scoped from the operating pain, the necessary data, and one visible acceptance criterion.
What the system must know
group and private schedules, trainer substitutions, memberships and freezes, automatic payroll, and member reminders.
How it works in practice
The system can manage memberships and schedules, calculate payments under approved rules, and remind members before classes. A responsible person reviews formulas and exceptions.
Calculate an off-the-shelf CRM against your ownPublished cases
Materials with adjacent operating logic.
Верхній одяг, льотні куртки · Шанхай
Turnkey clothing online store: the SORTIE case
SORTIE шиє льотні куртки в Шанхаї за оригінальними лекалами і продає їх по всьому світу. Власного інтернет-магазину бренд не мав: продажі йшли через маркетплейси та Instagram. Потрібен був магазин рівня великих heritage-марок, де куртку видно так, що питань про посадку й матеріал не лишається. Що заважало: • на маркетплейсах бренд губився серед дешевих копій; • покупці щодня питали в директі про розміри й матеріал кожної моделі; • залишки по розмірах вели в таблиці, і куртку часом продавали, коли потрібного розміру вже не було; • повернення через неправильний розмір з'їдали маржу.
Open caseVocal studio / music schoolTurnkey CRM for a vocal studio: the studio's entire operation in one system — Tvor.20 case study
A vocal studio runs on a stream of small actions: booking slots, cancellations, reminders, payments, deducting lessons from packages, calculating teacher payroll. While there are only a few students, it all lives in chats and spreadsheets. The moment the studio grows, the admin drowns: leads get lost, someone underpaid, someone didn't show, package balances are counted by hand, and at the end of the month there's a separate saga — calculating each teacher's pay at their own rate. Off-the-shelf SaaS for music schools doesn't fit a specific studio. The interface is overloaded with hundreds of features nobody uses. Pricing is per student or per teacher, so ~$40–200/mo grows right along with the studio. And the template doesn't know this particular studio's processes: one-off lessons vs. deducting from a package, online / offline / both formats, auto-cancellation rules, the Ukrainian Monobank payment flow, working through Telegram. There's no adequate alternative on the market that combines all the needed functionality and doesn't get more expensive with every new student. So we built our own — and used it to cover the studio's entire operation, from the first booking to teacher payroll.
Open caseСантехніка й опалення, оптовий дистриб'ютор · ДніпроB2B platform for a plumbing distributor: the PROTOK case
ПРОТОК возить сантехніку й опалення з двох складів у Дніпрі: 6 800 позицій, 640 партнерів у 9 областях. Працювали з ними по телефону і через прайси в Excel, а дропшипінг тримався на переписці менеджерів. Що заважало: • дилер не бачив свою ціну й залишки, поки не подзвонить менеджеру; • дропшипери самі рахували націнку на кожен товар; • кредитні ліміти й борги звіряли вручну, рахунки розсилали в месенджерах; • дохід дропшиперів рахували в таблиці, і партнери щотижня питали, скільки й коли прийде.
Open caseStarting range
from $800Choose an existing MaxICo product from $800, Twenty implementation from $1,000, or custom CRM from $1,500. Custom base: contacts, deals, one pipeline, tasks and roles. About 20 / 20 / at least 30 working days. Integrations and migration separately.This is a floor, not a promise without context. We confirm integrations, data, roles, and rollout scope before fixing the estimate.
Full pricingBefore the first call
Four practical questions.
What usually breaks in a fitness club or studio before this is needed?+
Most often: class schedules and trainer substitutions live in someone's head, memberships and freezes are managed manually, payroll is calculated in spreadsheets, and members forget sessions. We start from which of these actually hurts in your case, not from a feature list.
Why is this better than an off-the-shelf tool for a fitness club or studio?+
Generic tools ignore the operating specifics of a fitness club or studio. We design the system around your actual process: group and private schedules, trainer substitutions, memberships and freezes, automatic payroll, and member reminders.
How long does it take and what does it cost?+
The starting range is from $800. Choose an existing MaxICo product from $800, Twenty implementation from $1,000, or custom CRM from $1,500. Custom base: contacts, deals, one pipeline, tasks and roles. About 20 / 20 / at least 30 working days. Integrations and migration separately. We confirm scope and timeline after reviewing the required inputs and dependencies.
What if we already use another system?+
We first audit the current system, data access and integration limits. What stays, migrates or connects is then documented in the rollout scope.
A grounded next step
Not sure which solution you need?
Describe the process, product, or business task. We will help determine what should be built, integrated, or automated.