Performance / digital
A client asks for an AI agent, automation, or an internal tool alongside the advertising stack.
Delivery gapYou need technical scoping and delivery while the agency keeps the commercial context.
For agencies · white-label delivery
Keep the client relationship. Add an explicit AI delivery layer.
The agency owns the commercial context and client route. MaxICo scopes and delivers the agreed technical outcome. Roles, confidentiality, and acceptance are fixed before client data enters the process.
01 · fit
When a separate AI delivery layer is useful.
The partnership starts from a concrete delivery gap, not from a generic promise to do everything.
Branding / web
A website or digital experience needs a bot, workspace, data layer, or custom business logic.
Delivery gapYou need a separate AI/product track with a clear boundary to design and web development.
SMM / content
The volume of series, adaptations, and review no longer fits a manual production setup.
Delivery gapYou need a controlled content pipeline while the agency retains creative approval.
Consulting / PM
The strategy and management problem are defined, but architecture, a prototype, and technical delivery are needed.
Delivery gapYou need a delivery partner working through an agreed PM and exposing artifacts stage by stage.
02 · operating model
Every stage has an owner and an artifact.
This prevents a white-label project from becoming an invisible chain of relayed messages.
01
Client context
The agency frames the business request, client expectations, commercial boundary, and decision channel.
Responsibility
Owner: agency
Visible output
Artifact: concise intake
02
Technical scope
MaxICo maps integrations, data, roles, risks, and the boundary of the first checkable route.
Responsibility
Owner: MaxICo
Visible output
Artifact: scope note
03
Delivery and demo
The team builds the agreed route and demonstrates the working state to the agency or shared acceptance group.
Responsibility
Owner: delivery team
Visible output
Artifact: working demo
04
Acceptance and handover
The agreed owner checks the criteria; then access, documentation, and backlog are handed over.
Responsibility
Owner: defined before start
Visible output
Artifact: acceptance note
03 · formats
Choose a format from the state of the request.
Commercial terms are scoped separately after the delivery boundary is clear.
Project
A defined outcome with a fixed boundary, acceptance criteria, and handover plan.
Fits whenWhen the request can be separated from ongoing work.
Delivery retainer
An agreed queue of support and small changes with limits and priorities.
Fits whenWhen systems are live and need regular care.
Discovery / architecture
A separate stage for a request that cannot yet be scoped and estimated honestly.
Fits whenWhen several systems, roles, data sources, or unresolved critical logic are involved.
04 · boundaries
White-label branding does not erase delivery rules.
These boundaries should be agreed before the first confidential artifact is shared.
A named route and decision structure
- an anonymized request before the NDA
- a named agency PM and acceptance owner
- staged demos and explicit handover
- agency branding under an agreement
Invisible responsibility or false identities
- client data before legal and access boundaries
- unlimited changes hidden inside a fixed scope
- pretending to be an agency employee
- a guaranteed effect before validation
05 · delivery directions
Start from a delivery direction, then scope the client route.
The catalogue shows reusable blueprints, not a fixed bundle for every partner.
06 · FAQ
Questions before client details are shared.
About estimates, NDA, white-label roles, communication, and client protection.
01Can we get an estimate before agreeing with the client?
A preliminary range can be based on an anonymized description. Exact scope comes after technical intake and access to the required context.
02When is an NDA needed?
Before sharing client-identifying data, internal documents, access, or other confidential information. The general task type can be discussed without that data.
03Does white-label mean your team pretends to be our employees?
No. Materials and interfaces may carry the agency brand by agreement, but participant roles and communication presence are agreed transparently. We do not use false identities.
04Who communicates with the client?
By default, the agency PM. If discovery or a demo needs a technical participant, their role and boundary are agreed before the meeting.
05How is the partner client protected?
Confidentiality, non-circumvention, and direct-contact rules are fixed in the agreement. We do not replace specific terms with a generic promise on a webpage.
07 · first assessment
Describe the task without identifying the client.
We will determine whether the request fits, which questions block a real scope, and whether an NDA is needed for the next step.