01CHALLENGE
What the project had to solve.
At MaxICo, we develop websites and online stores individually for every client. Previously, every project was assembled on WordPress with dozens of plugins, and each time we ran into the same issues:
• plugins conflicted, updated, and broke the website;
• sales, inventory, analytics, and inquiries were reinvented for every project;
• the client ended up renting a collection of subscriptions and did not own their data;
• development and support consumed time because everything depended on third-party modules.
We needed one foundation on which any website or store could be built quickly and reliably — with full ownership.
02SOLUTION
What we built and why.
We developed our own CMS, Pult. It is one clear admin panel that already contains everything a website or store needs:
• Sales and orders — who bought, when, which product, its price, total, and where the customer came from.
• Inventory — products, stock balances, editing, import/export, and Google Sheets synchronisation.
• Deep analytics — sources, funnel, and the path of EVERY visitor: where they scrolled, where they stopped, and why they left, with the option to connect AI for conclusions.
• Inquiries — every lead from forms, export, and synchronisation with a Telegram bot.
• UTM generator — channel-specific tags in seconds.
• Integrations — Nova Poshta, Ukrposhta, LiqPay, monopay, Rozetka/Prom, KeyCRM, SalesDrive, and invoicing.
• Content editor — edit the home page with a live preview, without code.
Every custom website or online store we develop now runs on Pult. The core is ready, so we assemble the project faster.
