Landing pages · Кубик
Landing page + identity
CHALLENGE
— The parent makes the decision, but the "user" is the child: the site has to appeal to both. — Remove parents' biggest fear — "my child won't stick with it" — and show real progress. — Provide a frictionless entry: the first lesson free.
SOLUTION
1. A playful, bright identity: lime + pink, big typography, illustrations. → The "fun" emotion reads instantly — kids love it. 2. A "progress you can see every week" message plus real, friendly teachers. → Closes the parent's fear that the child will quit. 3. "First lesson free" placed in the hero and on the button. → Removes the entry barrier and lowers the risk of deciding. 4. Pricing and a "how it works" block — simple and transparent. → The parent quickly grasps the format and the price.
PROJECT MATERIALS
Open the images full screen. Use arrow keys or swipe to move through the gallery.
03 · RESULT
— A landing page that speaks two languages at once: delight for kids, calm for parents. — A bright identity that sets the school apart from "gray" edtech sites. — A frictionless entry through a free first lesson.
DISCUSS A WEBSITE
Describe the functionality, audience, and result you want. We will help shape the structure, development stages, and a realistic launch format.
Choose the format that is easier for you. The contact page lets you leave the task in writing; booking lets you pick the time yourself.
Leave a taskBook a time