[case] Online education for children · Кубик
A children's online-school website that kids and parents both love
Landing page + identity · Кубик
[01] challenge
What the project had to solve
— The parent makes the decision, but the "user" is the child: the site has to appeal to both. — Remove parents' biggest fear — "my child won't stick with it" — and show real progress. — Provide a frictionless entry: the first lesson free.
[02] solution
What we did — and why
1. A playful, bright identity: lime + pink, big typography, illustrations. → The "fun" emotion reads instantly — kids love it. 2. A "progress you can see every week" message plus real, friendly teachers. → Closes the parent's fear that the child will quit. 3. "First lesson free" placed in the hero and on the button. → Removes the entry barrier and lowers the risk of deciding. 4. Pricing and a "how it works" block — simple and transparent. → The parent quickly grasps the format and the price.
video walkthrough 🎬
Project walkthrough (Stories) — key screens and interactions in motion, no sound.
[03] result
— A landing page that speaks two languages at once: delight for kids, calm for parents. — A bright identity that sets the school apart from "gray" edtech sites. — A frictionless entry through a free first lesson.
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