MaxICo Labs — applied AI studio

Want to "automate something"? First let's figure out what.

30 minutes, free. We dig into your processes and tell you WHAT AI will actually bring you money or time, and WHERE. No pitch decks, no "I'll sell you anything."

★ why you can trust us

5+

years in performance marketing

80+

projects launched

3

official AI partnerships (Anthropic / OpenAI / Google)

our own agency runs on what it sells

How much of this is about you?

Your managers only reply to clients during business hours. Anything that comes in at night or on weekends sleeps until Monday. By then the person is already with a competitor.

Your team sinks 40% of its time into busywork: copying data from email into the CRM, setting statuses, writing identical first-touch emails, hunting for duplicates in the database. Expensive and boring.

It takes 5-7 days to produce ad creative. Testing hypotheses fast is impossible. Competitors who churn out 30 creatives a day pull ahead.

An off-the-shelf SaaS almost solves your problem, but not entirely. You pay per seat for your team, don't control the data, and can't bake in your own logic.

AI doesn't replace people. It takes the busywork off them.

The most common mistake is thinking "let's buy AI." AI isn't a product, it's a tool. Like electricity: you don't ask to "buy electricity," you ask what to do with it. We tell it straight.

01

AI agent (assistant bot)

What it is

A program that answers clients instead of a live operator. Works on Telegram / Instagram / WhatsApp / your website / by phone. It knows your knowledge base: services, prices, cases, FAQs. It holds a conversation, qualifies the lead (budget, niche, contact), logs it in the CRM, and hands the manager only deals that are ready.

When you need it

You're losing leads outside business hours. Managers say "let me check and call you back" — and don't. One manager costs $1,600-3,000/mo and doesn't scale.

What you get

The bot resolves 30-60% of inquiries on its own. The rest it hands to a manager, qualified and with the full conversation context. Works 24/7, never takes sick leave, never mixes up clients.

How much

Basic bot (one channel): from $1,000 one-time. Each additional channel (TG + IG + WA + website): +$200. Platform with analytics (dashboard, reports, A/B tests): +$400. Complex agentic logic (multi-agent, RAG knowledge base, integrations with your CRM): from $2,000. Hosting: $40-100/mo depending on load.

Timeline: 2-4 weeks from brief to launch

02

AI automation (busywork "under the hood")

What it is

An AI workflow inside your CRM, email client, and drive. Not an external chatbot — quiet automation on the inside that handles routine work for your people. Examples: a lead comes in → the AI reads the message, sets a priority (hot/warm/cold), and creates a task for the manager with a ready call script. A manager closes a deal → the AI writes a summary for accounting and generates an invoice from a template. Once a week → the AI rolls up a report across all deals and flags anomalies.

When you need it

You have 20+ people on the team, and part of the work is "copying from email into the CRM," "setting statuses," "making a report," "replying to a templated email." If a person-hour is worth more than $10, the busywork is definitely more expensive than the automation.

What you get

On average we save 30-80 hours a month in sales / support. Fewer manual-entry errors. Managers spend their time on client conversations, not on admin work.

How much

One process (e.g., lead routing or invoice generation): from $1,000 one-time. Retainer support + new processes on request: from $600/mo.

Timeline: 1-3 weeks per process. We identify the processes during the 30-minute audit.

03

AI content (photo / video / voice at scale)

What it is

A visual-generation studio built on the best models: Nano Banana (Google), Gemini, GPT-image, ElevenLabs, Whisper. It runs as an external production pipeline that ships 30+ creatives a day from a brief. What we do: product and people photos based on your product — no studio, no photoshoots. 5-15 second videos for Reels / TikTok / Stories / Meta Ads. Voiceovers in Ukrainian, English, Russian, and 20+ more languages. Adapting creatives to the specs of each ad platform.

When you need it

Winning in performance marketing comes down to how fast you can test hypotheses. If your production takes 5-7 days per batch, competitors who produce 30 creatives a day pull ahead.

What you get

Hypothesis testing no longer depends on a photographer's schedule. A batch of creatives in a day or two. Unique visuals that aren't sitting in stock libraries.

How much

A single creative (photo or static): from $40. A single 5-15 sec AI video: $160-240. Retainer (a monthly content pipeline, 100-300 creatives): from $2,400/mo.

Timeline: First creatives the day after the brief. A steady pipeline within 1 week.

04

Custom platform (your system from scratch)

What it is

When off-the-shelf SaaS no longer covers the job — we build your own. A dedicated platform: a CRM, an order aggregator, a client portal, an internal dashboard with AI inside. The code and the data are yours — you own them.

When you need it

You're paying per seat in an off-the-shelf SaaS, and it's more expensive than building your own. Your business logic is specific and the ready-made product won't bend to it. You want to embed AI deep into your processes: RAG over your documents, ML classification, agentic pipelines. You need control over the data (healthcare, finance, government clients).

What you get

A platform designed around your processes. Integration with your systems (1C, accounting, telephony). AI as an invisible part — not "we bought AI," but "AI inside the product."

How much

Discovery (2-3 weeks of analysis and architecture): $4-10k. Custom platform: from $2,000 — the price scales with the volume and complexity.

Timeline: Discovery 2-3 weeks. MVP 6-10 weeks. Full platform 3-6 months.

From "I don't know what I need" to launch — 4 steps.

We don't start with code. First we break down your processes.

01

Free 30-minute audit

A call or a meeting. We dig into your processes: where the leads are, where the busywork is, which systems you run, where it hurts. We leave with a short conclusion: "You need AI in X, Y. Roughly $A, timeline B."

02

Paid deep audit (optional)

If the processes are complex and 30 minutes wasn't enough — we embed with your team for 1-2 weeks, run interviews, and analyze the data. We leave with a document: roadmap, budget, ROI forecast. $4-10k. Credited toward the project budget if we start together.

★ credited toward the project budget if we start together

03

Development

Sprints of 1-2 weeks. A demo at the end of each sprint. Visibility into progress via Slack / Telegram. None of that "a month of silence — then it's done."

04

Handover + care

Documentation, training for your team, handover of all access. Optionally — a retainer for ongoing care and new features.

Business pricing — the floor.

We lock the exact price in a document after the free audit. These are the starting points we build from.

WhatBase price (from)Timeline
AI agent (one channel)$1,000 one-time2-3 weeks
AI agent (multi-channel, with analytics)$1,600-2,4003-4 weeks
Custom agentic systemfrom $2,0004-6 weeks
One automation process$1,000 one-time1-2 weeks
Automation retainer (ongoing)from $600 / mostarts in 2 weeks
AI creative (single)$40 per creative1-2 days
AI video 5-15 sec$160-240 per video2-3 days
Content pipeline (retainer)from $2,400 / mostarts in 1 week
Custom platform discovery$4-10k2-3 weeks
Custom platform (from)from $2,0004-10 weeks
Free AI audit$030 min

What it looks like in your niche.

We're not a vertical studio — we work with everyone. But here are 6 familiar industries with examples of "what we usually do."

Didn't find yours? There's always a first version — we'll discuss it on the 30-minute audit.

01

E-commerce and D2C brands

Typical tasks: A support AI bot that knows the catalog and handles returns; a content pipeline (30+ creatives/day for testing); retention automation (AI segmentation by behavior + personalized emails).

Base configuration: $3,000-6,000 + $2,400/mo retainer for content

See examples
02

Marketing and digital agencies

Typical tasks: For your own business: CRM, client dashboards, Google/FB Ads automation — from $2,000, depending on scope. For clients (a white-label AI department) — a separate track.

Base configuration: from $2,000 per system

See the partnership
03

Dentistry and private clinics

Typical tasks: An AI admin on TG/Instagram/WhatsApp (booking, service prices, FAQ answers); CRM automation (24-hour reminders, no-show scenarios); visual generation for social media.

Base configuration: $1,600-4,000 one-time + $600/mo retainer

See examples
04

Education and online schools

Typical tasks: An AI mentor in the course's TG chat (answers from the materials, sends reminders, warms students up); an LMS platform with AI-graded assignments; a content pipeline for enrollment marketing.

Base configuration: $3,000-10,000. For solo experts — a separate $1,400 package.

See the expert package
05

B2B services (lawyers, accountants, consulting)

Typical tasks: A RAG bot over a document base (contracts, regulations, company FAQ); an AI qualification agent for inbound requests; document-flow automation (contracts, invoices, acts).

Base configuration: $4,000-16,000

See examples
06

Agriculture and AgriTech

Typical tasks: An AI consultant for agronomists (soil analysis against standards, fertilizer recommendations, RAG over a base of farming standards); automation of field and harvest accounting; a dealer chat with answers on technical specifications.

Base configuration: $4,000-20,000

See examples

Didn't find your niche?

We work with any B2B or B2C industry, except: unlicensed gambling (EU/UA), adult content, political campaigning. Tell us yours — we'll quickly size up the specifics.

Tell us about my business →

Real results.

All cases →

// Студія вокалу / музична школа

від €60/рік

Регулярний кошт

CRM для студії вокалу під ключ: уся операційка студії в одній системі — кейс Tvor.20

Студія вокалу тримається на потоці дрібних дій: бронювання слотів, скасування, нагадування, оплати, списання з абонементів, розрахунок зарплати викладачам. Поки учнів мало — усе живе в чатах і таблицях. Щойно студія росте, адмін тоне: заявки губляться, хтось не доплатив, хтось не прийшов, залишки абонементів рахуються вручну, а наприкінці місяця окрема епопея — порахувати зарплату кожному викладачу за його ставкою. Готові SaaS для музичних шкіл під конкретну студію не лягають. Інтерфейс перевантажений сотнями функцій, яких ніхто не використовує. Тарифікація йде за кожного учня або викладача, тож ~$40–200/міс ростуть разом зі студією. І шаблон не знає процесів саме цієї студії: разові уроки проти списання з абонемента, онлайн / офлайн / обидва формати, правила автоскасування, українська платіжка Monobank, робота через Telegram. Адекватної альтернативи, що поєднує весь потрібний функціонал і не дорожчає з кожним новим учнем, на ринку немає. Тому зробили свою — і покрили нею всю операційку студії, від першого запису до зарплати викладача.

Case →

But what if

"I don't know exactly where I need AI. Can you figure it out for me?"+

Yes. That's what the free 30-minute audit is for. We dig into your processes and tell you where AI actually pays off and where it doesn't. No pressure to continue.

"Will AI put people out of work?"+

In our experience — no. AI takes the busywork off. Managers sell more because they're freed from copying data and scripted replies. None of our clients have had layoffs because of it.

"I'm afraid my data will leak into OpenAI."+

We work in three modes: 1) Cloud API (OpenAI / Anthropic / Google) — data isn't used to train models under the default settings, and there's an NDA. 2) Self-hosted models (Llama, Mistral) — everything stays local, no data leaves. 3) Hybrid — critical data stays local, the rest runs in the cloud. We choose based on your compliance needs.

"We have our own 1C / CRM / a specific system. Will it connect?"+

Yes. We integrate with 1C, KeyCRM, Bitrix24, AmoCRM, HubSpot, Pipedrive, Salesforce, Monday, ClickUp, Notion, Google Workspace, Microsoft 365, and telephony (Binotel, Stream Telecom, Asterisk). If your system isn't on the list — we write a custom integration.

"How much of my team's time will it take?"+

A 1-hour brief. 1-2 short calls a week during the project. Access to your database and systems — you grant it once at the start. We do everything else.

"What if I don't like the result?"+

We work in 1-2 week sprints with demos. If after the first sprint you see it's heading the wrong way — we stop, and you only pay for the work done. None of that "a month of silence — then a surprise."

"What does the contract look like?"+

A standard services agreement + NDA. It can be signed with a sole proprietor or a company (UA / EU / US — we pick the jurisdiction that fits you). A 30-50% deposit, the rest by sprint or on delivery.

[07] let's talk

Describe the task — we'll come back with specifics.

30 minutes of talk, a conclusion with numbers. No pitch decks, no pressure to continue.

// 30 хв · без зобовʼязань далі

// no obligation to continue. If the price doesn't fit — we'll happily share recommendations on who else to reach out to.

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